Wracking their brains to come up with a name for their new interior and custom furniture design studio, the partners looked out the window.
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
Our logo for UCLArts & Healing is a celebration of the ampersand and it’s connecting power. Ah, typography!