McKinsey found that those with the strongest commitment to design and the most adept execution of design principles had 32% more revenue and 56% more total returns to shareholders.
Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with us.
Part of the art of marketing is making something cool, but not too cool. What? Research shows that we gravitate … More
Previously, I wrote a post about our e-fax provider and how painful and silly it is when they have to go … More
Months ago, I heard a Design Observer interview with Jonathan Ford of Pearlfisher . The whole show is worth listening to, but … More
My friend and leadership group buddy Cheryl asked a bunch of us for our favorite books on branding. I sent … More
Why is it that a company can write glowingly about its specs and features and even its benefits and elicit … More
Come on down! We’ve launched our new and improved website today. And we’d love to share it with you. We invite … More
Michael Bungay Stanier is a business coach who puts out a tiny daily email that you can read in 30 … More
Community Dynamics has been our client for 25 years. During that time, we’ve handled their corporate branding as well as … More