Championship car races to end Alzheimer’s

Last Saturday marked the launch of Racing to End Alzheimer’s, a new foundation designed to help fund research into this debilitating disease, as well as to support programs for families who are dealing with it.

The campaign debuted with redesigned graphics for this season installed on the Legistics-sponsored #17 Porsche Cayman. The new livery highlights Racing to End Alzheimer’s and the brand new website at r2endalz.org. Celebrity golfer and co-sponsor Rickie Fowler will be helping to promote the cause.

But the new summer look only lasts until the fall. At Mazda Raceway Laguna Seca on September 23, 2017, the sponsor logos will be stripped from the car and it will be covered in matte black. For $250, donors can honor a loved one affected by Alzheimer’s or other forms of dementia, with their name and hometown emblazoned on the Porsche as it competes in the IMSA Continental Tire SportsCar Challenge.

All elements of the campaign, including the car, were designed by FreeAssociates. Check out the ways you can make a difference at r2endalz.org.

Season champs rock it, and rocket in Atlanta

We’re excited to report that the Legistics Porsche team won their final race this month — and with it the national championship! It was a hard-fought season, with a serious rain of bad luck in the last couple of outings. Water created hazards. Snapping clutch cables made things worse. Hopes and dreams crashed and burned (metaphorically, not literally) as our drivers struggled to hold their own.

Then, finally, luck and skill combined at the Road Atlanta track in Braselton, GA —and the IMSA Continental Tire Sportscar Challenge championship was theirs.

porsche-wheel-off-ground-atlanta

You can read about the intensely dramatic final race —as well as the painful disappointments at Virginia International Raceway and Circuit of the Americas in Austin, TX, that preceded it — on the Legistics blog.

Congratulations to drivers Nick Galante and Spencer Pumpelly, to Justin Bellinzoni and the entire RS1 team, and to Phil Frengs, CEO of Legistics (our client). It’s been an amazing season. Let’s do it again next year!