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Tag: specialists

The Renaissance of the Renaissance mind

Leon Battista Alberti started something special. Or, at least, defined it and idealized it. How broader thinking can often be better.

brand identity, brand strategy, branding, design thinking, experience, generalists, hyphenates, Renaissance mind, specialists

Specializing in not specializing

Our job as designers is to help put our client’s knowledge in context. Broad experience across multiple industries is valuable — perhaps even critical — to the success of the process.

brand identity, brand strategy, branding, experience, generalists, specialists

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FreeAssociates

is a brand design firm and marketing agency. We create beautiful, targeted, highly effective design systems that help make our clients successful.

Sure, we've got a wall of awards. But the greatest rewards are our long relationships with our clients, some of which go back three decades.

Why? Because we know that marketing communication tools are significant investments. And we live by this statement: It's not pretty if it doesn't work.

Click a link. Check us out.

Josh Freeman

is a designer, strategist and writer. He is president and creative director of FreeAssociates.

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