My new 27″ ultra-high-def monitor arrived from Amazon last week. It came in the usual corrugated Amazon box with loose … More
I haven’t posted in SO long! I guess blogging (at least for me) seems to come in waves. Maybe this … More
A big huzzah for our client Be Green Packaging. They’ll be manufacturing packaging for Google’s Chromebook, the amazing $279 laptop. … More
In an internet-driven world, the need for printed material isn’t always clear. Sometimes a PDF will do. But sometimes you … More
Be Green is an innovative manufacturer of tree-free, compostable packaging. If you’re a CSO (Chief Sustainability Officer) that statement will … More
Campbell’s Soup spent two years doing biometric studies of consumers’ reactions to gauge their physical responses to Campbell’s packaging. They … More
For some manufacturers, research indicates that consumers don’t pick a product on the basis of who makes it. Instead, they are swayed almost entirely by the design of the product itself. Why should those companies worry about branding then?