If only Seth Godin would stop having important things to say, I’d stop referring to him in my blog, Facebook posts and general conversation.
Today he sums up the disastrous dumbing down we are all experiencing all the time. Fortunately, it’s not that difficult to change, if we just pay attention to it.
The decline of thoughtful media has been discussed for a century. This is not new. What is new: A fundamental shift not just in the profit-seeking gatekeepers, but in the culture as a whole.
Clickbait works for a reason. Because people click on it.
The thing about clickbait, though, is that it exists to catch prey, not to inform them. It’s bait, after all.
So? Click this instead.
There are few better feelings than knowing you’ve made a real difference in people’s lives. Monique Watts gets that feeling every day. She spends her time helping people with developmental disabilities at AbilityFirst’s Harry A. Mier Center in Inglewood. Her work gives disabled kids a sense of pride, surrounds them with friendship and helps each one achieve his or her personal best.
(I can’t embed the actual video, but you can click the image, or watch it here.)
Another great feeling is the one we get, working for a client who makes this kind of difference in the world. We’re thrilled to be helping AbilityFirst to continue their incredible mission. To see more video and find out more about this great institution, check out their site.