Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
CapitalOne just sent me an email. “It’s your birthday—here’s a little something from all of us to help you celebrate.” The real message? “We have no idea who you are.”
Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with us.
Part of the art of marketing is making something cool, but not too cool. What? Research shows that we gravitate … More
Our new website for Legistics, Inc. has been recognized with a Silver Award in a major international design competition. The … More
The ever-provocative Seth Godin wrote this about the power of the producer (i.e. the creator, manufacturer, provider to the consumer): … More
Why is it that a company can write glowingly about its specs and features and even its benefits and elicit … More
Almost 2 million people have watched Simon Sinek’s TED talk on leadership called “Start with Why”, including me (several times). … More
The courageous Seth Godin talks about getting out of your comfort zone because it’s not safe. Taking a risk? That’s … More