We seek patterns in everything. Especially when they’re not obvious. But if the data doesn’t show what we think it should, then what?
We created a storybook about this little Education Foundation and their big change. See the whole book right here!
That’s how much money we helped raise for scholarships at the seventh annual COPi Cup Invitational Tournament at Pebble Beach.
5.8 million Americans are victims of Alzheimer’s disease. That translates to about 24 million family members. Here’s how we’re racing to do something about it.
Why does it feel so awkward to ask for referrals? And what if you don’t get them? Is it because people don’t like you? Don’t let the lizard run the show.
What’s an interrobang? It’s an actual symbol that denotes an exclamatory, often rhetorical question — a question mark superimposed on an exclamation point, with a shared dot. (“WTF‽” is a perfect example.)
How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Grab the PDF here.
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
CapitalOne just sent me an email. “It’s your birthday—here’s a little something from all of us to help you celebrate.” The real message? “We have no idea who you are.”