Season champs rock it, and rocket in Atlanta

We’re excited to report that the Legistics Porsche team won their final race this month — and with it the national championship! It was a hard-fought season, with a serious rain of bad luck in the last couple of outings. Water created hazards. Snapping clutch cables made things worse. Hopes and dreams crashed and burned (metaphorically, not literally) as our drivers struggled to hold their own.

Then, finally, luck and skill combined at the Road Atlanta track in Braselton, GA —and the IMSA Continental Tire Sportscar Challenge championship was theirs.

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You can read about the intensely dramatic final race —as well as the painful disappointments at Virginia International Raceway and Circuit of the Americas in Austin, TX, that preceded it — on the Legistics blog.

Congratulations to drivers Nick Galante and Spencer Pumpelly, to Justin Bellinzoni and the entire RS1 team, and to Phil Frengs, CEO of Legistics (our client). It’s been an amazing season. Let’s do it again next year!

 

FreeAssociates wins Silver from Graphis Design Annual

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Graphis magazine is one of the most prestigious publications in our industry. And being accepted into their 2017 Design Annual is truly an honor.

Our re-branding of the COPi Companies as Legistics recently won a Silver award in the very competitive Branding category. We’re proud of the award, but prouder still of the work we did. We’ve helped Legistics move into a new mode, leaving behind their 1980’s copy-centric identity and creating a brand that speaks to the broader, deeper collaborative relationships these Professionals at Practice Support bring to their large law firm customers.

rainy-porsche Our work included renaming the company, developing the logo, and redesigning everything from a new website (which has won awards itself) to forms, signage, document boxes (their most visible form of “advertising”), uniforms, delivery trucks and even the race car that won the IMSA Continental Tire Championship this season.

Take a look at some of the program elements on the Graphis website. Many, many thanks to CEO Phil Frengs and Legistics for giving us the opportunity to create such a bold, exciting design solution.

Legistics site wins Gold Communicator Award

trophy_goldOnce again, our website for Legistics has been recognized by an international design competition. We’ve received a gold Award of Excellence from the 22nd Annual Communicator Awards. Our site was selected from among some 6,000 entries, as one of just four to be honored in the Law and Legal Services category.

“The work entered…serves as a benchmark in gauging the innovative ideas and capabilities of communications and marketing professionals around the world. Each year, our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry.” noted Linda Day, executive director of the AIVA, the organization that sanctions and judges the competition. The Academy of Interactive and Visual Art is an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.

Congrats to our talented team: creative director Josh Freeman, designer Anat Rodan, writer Emily Hutta, videographers Joel Lipton & Carlos Gutierrez and developer Stephen Slater. Huzzah!