Legistics website wins Davey Award

davey_silver_thumbOur new website for Legistics, Inc. has been recognized with a Silver Award in a major international design competition. The 11th Annual Davey Awards are issued by The Academy of Interactive and Visual Arts. With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small agencies, firms, and companies worldwide (hence the name, based on David and Goliath).

The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Code and Theory, Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push., Publicis, Sesame Workshops, The Marketing Store, Worktank, Yahoo!, and many others.

Many thanks to our visionary client, Legistics – and especially CEO Phil Frengs – who let us take a powerful idea and run with it. And congratulations to our talented team: designer Anat Rodan, writer Emily Hutta, videographers Joel Lipton and Carlos Gutierrez and developer Stephen Slater. Awesome job!

New FreeAssociates site

Come on down! We’ve launched our new and improved website today. And we’d love to share it with you.

We invite your comments and suggestions. Thanks for your interest, your support and your friendship. We can’t do this without you.

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Introducing the re-thought, re-targeted, re-designed AbilityFirst Magazine!

Newly redesigned AbilityFirst MagazineJust in time for Labor Day Weekend, meet the new AbilityFirst Magazine.

Two years ago we designed the publication as a semi-annual replacement for the Southern California-based non-profit’s annual report, and supplemented it with a second issue mid-year. We primarily targeted donors and corporate sponsors, so the distribution was narrow and the cost per issue was relatively high. It was well-received, but it always felt more like a corporate brochure than a “real” magazine.

A few months ago, AbilityFirst asked us to take another crack at it, to see if it could become more magazine-like and engage a broader audience. We were thrilled. We made the publication larger, suggested they incorporate their sponsors’ advertising, and energized the  pages graphically. My colleague Ted Bickford pushed to make it more dynamic. Our wonderful designer Anat Rodan was inspired to make it even more beautiful and lively. And our client AbilityFirst let us run with it, encouraging our efforts and championing the result.

The first issue is about to hit the streets, exposing to a wider and more diverse audience the amazing work AbilityFirst does with developmentally disabled kids and adults.

But guess what? You get a sneak peek at the newly transformed AbilityFirst Magazine right now.

Let me know what you think.

Audiobook rave

As quite a few of you know, I’m a huge fan of audio books. If I’m not on my cell phone in my car (and we’re no longer supposed to be doing that, are we?) I’m usually listening to a podcast or an audio book. It’s like watching a movie while you drive, without the sticky floor and the lady with the tall hair sitting in front of you.

I’m just on the verge of finishing Neil Gaiman’s Anansi Boys, which is read by the British comedian Lenny Henry. It’s a fascinating, part fantasy, part horror, part parable, very funny, charming adventure about a very normal guy who discovers he’s the son of a god…and that he has a long-lost brother. The world Gaiman creates is a joy to inhabit. Which, I suppose, is why it was on the bestseller lists for so long.

I can’t tell you how much I’ve been enjoying it. I think I’m going to listen to it again with my family while we’re on vacation!

If you’re not a subscriber to Audible.com, you really owe it to yourself to check it out. If you log on here (MacBreak Weekly’s link) or here (MacCast’s link) you get a free audiobook when you sign up.

AbilityFirst Capital Campaign

Developmentally disabled kids come from all walks of life. But the one thing they all need is a shot at becoming the best they can be.

AbilityFirst Capital Campaign logoSounds trite, I know. But it’s true. And our client, AbilityFirst, gives them that shot.

Unfortunately, their facility in Inglewood, California, is too small and too old to do the job. (Kind of like my French teacher in high school.) So AbilityFirst is putting together a capital campaign. And guess who’s helping them by designing the identity package, brochure, and other communications tools?

Yep. Us. 

The theme is Building Independence. Celebrating Community. And the goal is to raise $5 million to build a new Joan and Harry A. Mier Center so that the job of educating, training and housing disabled kids and adults, and offering support and counseling for their families, can continue. So far, so good.

AbilityFirst (which used to be known as the Crippled Children’s Society) can be explored here. Wonderful folks doing wonderful work.

Karito Kids rock the mouse

Kid Power 2008
Breakout campaign of the year? Wow!
We just found out our client, KidsGive, was awarded top honors at Kid Power 2008 in Orlando, FL! We beat out Kelloggs and a whole bunch of other kid-centered companies with our launch of the new line of dolls and books, Karito Kids.

Sure, these ethnically accurate, international dolls are gorgeously sculpted, the books are a joy to read, and the fashions are truly cool. But there’s an even more important part of the concept: it gets kids exposed to giving. 3% of the purchase price of every Karito Kids purchase goes towards the international children’s charity, Plan. When little girls take them home, they get involved on-line — playing great games, earning extra points and directing the donation to one of four areas: school, home, health or food. 

So, here’s what the Kid Power site says about the awards:

The Kid Power Awards have been established to honor, recognize and promote the most innovative Kid’s and Families Marketing Campaign. To identify these organizations and individuals, the Kid Power Xchange has enlisted a prestigious list of recognized industry leaders to accurately and objectively evaluate your campaign.

This one’s in addition to the 16 or so awards they’ve already captured in their first year of operation, including the prestigious Oppenheim award and being named No. 1 Toy of the Year by Family Fun.

We are so proud of our talented team of creatives — Kevin, Wendy, Anat and Janina  — and of our amazing, visionary client, that we had to let you know about it. Here’s a link to the KidsGive site. (Yep, we designed that, too.)

BAI Retail Delivery

Just got approval to move ahead with our new campaign for this year’s Retail Delivery Conference & Expo. The theme is “Where innovation meets action” and it’s all about how the banking industry can use fresh thinking to survive and even profit during the current (and coming) economic doldrums.  Wendy Tigerman and I developed the overall direction. She’s writing. Anat Rodan is designing the materials.

We kick it off with a new print ad, then we’ll be doing web ads, direct mail, and video concepts for the event itself. It’s the largest industry conference & expo in — I  think — the world and we are thrilled to be working on it for our third year.