Just in time for Labor Day Weekend, meet the new AbilityFirst Magazine.
Two years ago we designed the publication as a semi-annual replacement for the Southern California-based non-profit’s annual report, and supplemented it with a second issue mid-year. We primarily targeted donors and corporate sponsors, so the distribution was narrow and the cost per issue was relatively high. It was well-received, but it always felt more like a corporate brochure than a “real” magazine.
A few months ago, AbilityFirst asked us to take another crack at it, to see if it could become more magazine-like and engage a broader audience. We were thrilled. We made the publication larger, suggested they incorporate their sponsors’ advertising, and energized the pages graphically. My colleague Ted Bickford pushed to make it more dynamic. Our wonderful designer Anat Rodan was inspired to make it even more beautiful and lively. And our client AbilityFirst let us run with it, encouraging our efforts and championing the result.
The first issue is about to hit the streets, exposing to a wider and more diverse audience the amazing work AbilityFirst does with developmentally disabled kids and adults.
But guess what? You get a sneak peek at the newly transformed AbilityFirst Magazine right now.
Let me know what you think.
As many of you know, AbilityFirst is a wonderful non-profit agency serving children and adults with developmental disabilities — autism, Down syndrome, cerebral palsy, and other conditions. They provide education, training, housing and employment throughout Southern California, and the work they do transforms people’s lives every day.
After months of hard work, they have just launched their new magazine! (Designed by us, of course.)
The publication primarily targets donors, but also their clients and partner agencies. It’ll be published at least semi-annually; perhaps more often. Reaction from the first recipients has been overwhelmingly positive and we’re excited that it’s getting out there, telling powerful stories in a compelling, approachable, warm and very human way. Take a look!
Our wonderful non-profit client, AbilityFirst, just got some nice coverage on our local CBS news. They do great work with developmentally disabled children and adults.
Doesn’t seem that I can embed the video here, but please do click on the link and take a look.
With California’s budget disasters, a lot of funding has been cut for organizations like this. Hopefully our upcoming campaign for the camp they run — Camp Paivika — can help compensate for some of that loss.