FreeAssociates wins Silver from Graphis Design Annual

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Graphis magazine is one of the most prestigious publications in our industry. And being accepted into their 2017 Design Annual is truly an honor.

Our re-branding of the COPi Companies as Legistics recently won a Silver award in the very competitive Branding category. We’re proud of the award, but prouder still of the work we did. We’ve helped Legistics move into a new mode, leaving behind their 1980’s copy-centric identity and creating a brand that speaks to the broader, deeper collaborative relationships these Professionals at Practice Support bring to their large law firm customers.

rainy-porsche Our work included renaming the company, developing the logo, and redesigning everything from a new website (which has won awards itself) to forms, signage, document boxes (their most visible form of “advertising”), uniforms, delivery trucks and even the race car that won the IMSA Continental Tire Championship this season.

Take a look at some of the program elements on the Graphis website. Many, many thanks to CEO Phil Frengs and Legistics for giving us the opportunity to create such a bold, exciting design solution.

An abstract approach to brand identity

Green Hasson Janks folder with reflections

Varnished surfaces add surprise to this corporate presentation piece.

We recently finished a presentation kit for the Los Angeles-based accountants and business advisors Green Hasson Janks. Ordinarily a folder isn’t something I’d crow about. But this one’s really special.

Designed as a container for new business presentations, it features an unexpected twist on the firm’s key graphic element — a bold ampersand with an upward arrow known in the firm as the Uppersand. It’s their symbol of collaboration and is featured prominently in all their marketing materials and advertising. (More on that next week.)

We deconstructed the symbol, overlaying copies of it to create beautiful abstract shapes where the solid portions overlap. As you open the folder, these shapes resolve into the actual ampersand which is fully revealed on the three-panel interior.

GHJ Folder animationThe effect is enhanced by the overall velvety matte aqueous coating which plays against the mirror-gloss finish of spot UV varnish. That high shine reveals the full ampersand as the abstract graphic elements merge. This coming together to create a powerful whole is, of course, the whole point. It’s a message that’s subtly alluded to by our visuals, and strongly stated in the text.

Kudos to our senior designer Kevin Consales for this beautiful concept, to ColorNet Press for the meticulous execution, and to Green Hasson Janks for the courage to try something powerfully different as an expression of their brand identity.

Some people get it, some don’t

Thank you, Amy!

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