Championship car races to end Alzheimer’s

Last Saturday marked the launch of Racing to End Alzheimer’s, a new foundation designed to help fund research into this debilitating disease, as well as to support programs for families who are dealing with it.

The campaign debuted with redesigned graphics for this season installed on the Legistics-sponsored #17 Porsche Cayman. The new livery highlights Racing to End Alzheimer’s and the brand new website at Celebrity golfer and co-sponsor Rickie Fowler will be helping to promote the cause.

But the new summer look only lasts until the fall. At Mazda Raceway Laguna Seca on September 23, 2017, the sponsor logos will be stripped from the car and it will be covered in matte black. For $250, donors can honor a loved one affected by Alzheimer’s or other forms of dementia, with their name and hometown emblazoned on the Porsche as it competes in the IMSA Continental Tire SportsCar Challenge.

All elements of the campaign, including the car, were designed by FreeAssociates. Check out the ways you can make a difference at

New issue of AbilityFirst Magazine

AbilityFirst Magazine cover with boy holding basketball

One of our favorite clients is the incredible AbilityFirst. The work they do with developmentally disabled people and their families changes lives for the better, dramatically, every single day.

We just posted the newest edition of their semi-annual magazine on It’s full of moving personal stories like T.J. Mitchell’s, the 10-year-old with Down syndrome featured on the cover. T.J. has made tremendous progress through the loving, supportive programs AbilityFirst provides its participants.

They were also at the center of the effort to pass California Bill SB-309, the legislation that enables support for families with disabled high school students, without which their educational programs would have been cut off.

You can read the current issue of AbilityFirst Magazine online by clicking the image, or this link.

Karito Kids Reach Out to Southeast Asia


The original line of Karito Kids, now joined by their little buddies, Travel Charmers (see below).

We are incredibly lucky to have so many clients who do amazing things for the world.

Some raise money for women’s cancers. Others provide education, housing and support for developmentally disabled kids and adults. Still others support young athletes, build homes for working families, or create state of the art programs for seniors with dementia.

It’s a hell of a group, and we’re thrilled to be on their teams.

One of our favorites is the amazing Karito Kids.

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