In working with some of our clients, I’ve found that, while the marketing team is all excited about a new … More
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
I didn’t even realize there was such a thing. But apparently it’s the real deal. To celebrate, I’m posting a … More
The brilliant Seth Godin (how many times have I typed that phrase?) explored the issue of trust in one of his blog … More
For the past year, we’ve been working on a complicated, many-faceted brand refresh for Sealy — part of the world’s … More
Graphis magazine is one of the most prestigious publications in our industry. And being accepted into their 2017 Design Annual … More
My friend and leadership group buddy Cheryl asked a bunch of us for our favorite books on branding. I sent … More
We recently finished a presentation kit for the Los Angeles-based accountants and business advisors Green Hasson Janks. Ordinarily a folder … More
Come on down! We’ve launched our new and improved website today. And we’d love to share it with you. We invite … More