We just launched our brand-new brand design website. Freeassoc.com has been completely rebuilt from the ground up. If you want to know more about what we do, this is the place.
Leon Battista Alberti started something special. Or, at least, defined it and idealized it. How broader thinking can often be better.
Our job as designers is to help put our client’s knowledge in context. Broad experience across multiple industries is valuable — perhaps even critical — to the success of the process.
We created a storybook about this little Education Foundation and their big change. See the whole book right here!
This Foundation quickly needed to rename itself and create a fresh, new brand identity that would help announce and embody a change within the community, and help students soar.
How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Grab the PDF here.
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
Our logo for UCLArts & Healing is a celebration of the ampersand and it’s connecting power. Ah, typography!
The brilliant Seth Godin (how many times have I typed that phrase?) explored the issue of trust in one of his blog … More