We created a little storybook about this little Education Foundation and their big change. You can download it here.
This Foundation quickly needed to rename itself and create a fresh, new brand identity that would help announce and embody a change within the community, and help students soar.
How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Download it here.
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
Our logo for UCLArts & Healing is a celebration of the ampersand and it’s connecting power. Ah, typography!
The brilliant Seth Godin (how many times have I typed that phrase?) explored the issue of trust in one of his blog … More
For the past year, we’ve been working on a complicated, many-faceted brand refresh for Sealy — part of the world’s … More
Graphis magazine is one of the most prestigious publications in our industry. And being accepted into their 2017 Design Annual … More
My friend and leadership group buddy Cheryl asked a bunch of us for our favorite books on branding. I sent … More