How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Download it here.
Tag: Brand
An abstract approach to brand identity
We recently finished a presentation kit for the Los Angeles-based accountants and business advisors Green Hasson Janks. Ordinarily a folder … More
Kid’s-eye view of brands
What a lovely idea. Show a 5-year-old a series of logos and see what she thinks about them. Ohio-based designer … More
Blumark brand identity launched
Dynamic. Different. Distinctive. The new Detroit-based financial advisory group wanted to be perceived as anything but traditional. So they chose … More
