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Tag: brand strategy

Specializing in not specializing

Our job as designers is to help put our client’s knowledge in context. Broad experience across multiple industries is valuable — perhaps even critical — to the success of the process.

brand identity, brand strategy, branding, experience, generalists, specialists

Why settle for only half a brand?

How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Grab the PDF here.

Brand, brand identity, brand strategy, branding, corporate communication, employee relations, human relations, marketing

Josh Freeman

is a designer, strategist and writer. He is president and creative director of FreeAssociates.

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FreeAssociates

is a brand design firm and marketing agency. We create beautiful, targeted, highly effective design systems that help make our clients successful.

Sure, we've got a wall of awards. But the greatest rewards are our long relationships with our clients, some of which go back three decades.

Why? Because we know that marketing communication tools are significant investments. And we live by this statement: It's not pretty if it doesn't work.

Click a link. Check us out.

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