Leon Battista Alberti started something special. Or, at least, defined it and idealized it. How broader thinking can often be better.
Tag: brand strategy
Specializing in not specializing
Our job as designers is to help put our client’s knowledge in context. Broad experience across multiple industries is valuable — perhaps even critical — to the success of the process.
Why settle for only half a brand?
How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Grab the PDF here.
