How to say “beach communities” in a fresh way? Get inspired by a postcard. On a phone call.
Wracking their brains to come up with a name for their new interior and custom furniture design studio, the partners looked out the window.
Leon Battista Alberti started something special. Or, at least, defined it and idealized it. How broader thinking can often be better.
Our job as designers is to help put our client’s knowledge in context. Broad experience across multiple industries is valuable — perhaps even critical — to the success of the process.
This Foundation quickly needed to rename itself and create a fresh, new brand identity that would help announce and embody a change within the community, and help students soar.
How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Grab the PDF here.
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
For the past year, we’ve been working on a complicated, many-faceted brand refresh for Sealy — part of the world’s … More
We recently finished a presentation kit for the Los Angeles-based accountants and business advisors Green Hasson Janks. Ordinarily a folder … More