In working with some of our clients, I’ve found that, while the marketing team is all excited about a new … More
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
For the past year, we’ve been working on a complicated, many-faceted brand refresh for Sealy — part of the world’s … More
We recently finished a presentation kit for the Los Angeles-based accountants and business advisors Green Hasson Janks. Ordinarily a folder … More
Come on down! We’ve launched our new and improved website today. And we’d love to share it with you. We invite … More
It’s Leap Day, the perfect timing for our client Blumark to officially launch their brand new financial advisory firm. To … More
The music program at Santa Monica High School (known affectionately as Samohi) is legendary. Last year, their Jazz Band swept … More