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Tag: Books

The Hype Handbook

If you’re trying to make a difference in the world and nobody’s noticing, maybe what you need are the skills of a Hype Artist. Michael F. Schein and I talk about the contrariness of the Rolling Stones, the techniques of cult leaders, and how that can help you have an impact.

andrew loog oldham, andy warhol, bands, Books, business, communication, grand guignol, hype, management, musicians, Podcast, promotion, publicity, remote teams, rolling stones, working from home

Presenting Shakespeare

I just got my copy of Mirko Ilic and Steven Heller’s new book, Presenting Shakespeare. It contains 1,100 posters from … More

Books, Design, graphic design, Mirko Ilic, Samohi, shakespeare, Steven Heller, theatre

Sources of creativity

My cousin Paul asked me to send him the names of some books I like that deal with Creativity. Titles that … More

blues harp, Books, Concepting, Creativity, Design, Edward de Bono, Improv, Roger Von Oech, Seth Godin, thinking

Beyond Cradle to Cradle: The Upcycle and the Future of Sustainable Design

When I get busy, sometimes the blog suffers. Luckily, our client Be Green Packaging has put up a great, informative … More

Books, business, environment, Michael Braungart, recycling, sustainability, upcycling, William McDonough

Eat me

As graphic designers, much of what we do is ephemeral. Once in a while, we create a book or an … More

Books, Cookbook, Cooking, Design, Graphic designer, Pasta, typography

Typographic excavations

Michelangelo spoke about releasing his sculptures from the marble. In the case of Brian Dettmer, he’s releasing them from old … More

Books, Brian Dettmer, Design, Sculpture, typography, Visual arts

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FreeAssociates

is a brand design firm and marketing agency. We create beautiful, targeted, highly effective design systems that help make our clients successful.

Sure, we've got a wall of awards. But the greatest rewards are our long relationships with our clients, some of which go back three decades.

Why? Because we know that marketing communication tools are significant investments. And we live by this statement: It's not pretty if it doesn't work.

Click a link. Check us out.

Josh Freeman

is a designer, strategist and writer. He is president and creative director of FreeAssociates.

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