My cousin Paul asked me to send him the names of some books I like that deal with Creativity. Titles that have been particularly helpful to my own creative process. I looked through my bookshelf, and found that, while I have bought a few of these kinds of books, I don’t have very many of them. And I haven’t been terribly inspired by most of those I’ve acquired.
So I started thinking about what books have truly inspired me. And, then, what other activities have stoked my own creativity over the years. This list is anything but definitive. But here’s what comes to mind.
Lateral Thinking: Creativity Step by Step by Dr. Edward de Bono
I heard de Bono speak at a Westweek conference at the Pacific Design Center several decades ago. It was one of the most interesting, simple, inspiring experiences I’ve ever had. I loved his way of talking about the subject of creativity. Totally low-tech — just him doodling on an overhead projector. I bought a couple of his books, including this one, and ended up teaching from them at Art Center. We’d start every class with one of his exercises. It was a fascinating experiment. And I still use his techniques from time to time to jumpstart the creative process.
A Whack on the Side of the Head by Roger von Oech
This book is somewhat related to Lateral Thinking. It explores all sorts of ways to think creatively in a little less theoretical and perhaps more practical way. To be honest, I’ve read chunks of it, but not the whole book. Good chunks. (But I devoured de Bono.)
Seth Godin: Pretty much anything he writes or talks about
I find Godin incredibly smart yet accessible. Fun to read. Fun to listen to. Full of ideas and new ways of looking at the world around him. He inspires me to see things differently and take nothing for granted.
And creative process development, other than books?
Improv classes
When you’re interacting with other people and making up dialog and situations in real time, you learn something critical: you learn to trust yourself. People are inherently creative. They just censor themselves too quickly. Staying open to the what’s going on in the moment is the trick. Being here. Now. If you’re open, you can see connections quickly. If you’re trusting, you’ll write them down or speak them out before they disappear. And a trusting and trusted partner only adds to the process…and to the fun.
Music
I play blues harmonica. Guitar, too, but the harp is the only thing I play well enough to get into a state of flow. If making music is creative, then improvising is even more so. You have no time to think; you just do it. You listen to the other musicians and to yourself, let the ideas come, and balance it all out so it sounds as good as you can get it right then. When you get too involved in “doing it right” you choke, or you sound rigid and over-controlled. Letting it flow is far more fun and usually sounds better. And if you hit a clinker, well, big deal. In the next moment, it’s gone and you’re making more music. Vocal harmonies are like that, too. You get that buzz, and you create something larger than the sum of its parts.
Museums
Art, natural history, science. All good. All expose different parts of your brain to different stimuli. All of which triggers new ways of looking and new ways of thinking. Travel works the same way.
Forget what you think you know
I think the creative process is this: fill your head with information, then forget it. Your unconscious mind will sift what you learned and help you stay pointed in the right direction. But when you’re creating you’ve got to let go of your knowledge and come at the problem like someone who knows nothing. Play more than you analyze. Trust. Step off the cliff. It’s only a metaphor. You can step right back on if it doesn’t work out.
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Oh yeah.
As graphic designers, much of what we do is ephemeral. Once in a while, we create a book or an environmental graphic that sticks around. But more often it’s a brochure, poster, package, ad or piece of stationery that gets tossed pretty quickly.
