McKinsey found that those with the strongest commitment to design and the most adept execution of design principles had 32% more revenue and 56% more total returns to shareholders.
What’s an interrobang? It’s an actual symbol that denotes an exclamatory, often rhetorical question — a question mark superimposed on an exclamation point, with a shared dot. (“WTF‽” is a perfect example.)
This Foundation quickly needed to rename itself and create a fresh, new brand identity that would help announce and embody a change within the community, and help students soar.
What if you could hold an actual conversation with a can of generic cola? How about a bar of soap? A candle? What would these everyday objects have to say about their own lives, and those of the humans they interact with?
Our obsession with perfection drives us to create good work. But it also stops us from doing the same thing. We invented Writer’s Block to protect ourselves from looking foolish and making mistakes in public.
How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Grab the PDF here.
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
We’ve got the green flag for our purple charity event! Legistics is spearheading a campaign to raise money for Alzheimer’s research and family support.
Supporting education while imbibing has to be a great invention. Through in tasings from local restaurants and a beautiful seaside setting and you have the event of the season.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.