How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Download it here.
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
CapitalOne just sent me an email. “It’s your birthday—here’s a little something from all of us to help you celebrate.” The real message? “We have no idea who you are.”
Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with us.
Our client Tempur Sealy International (makers of Tempur-Pedic, Sealy and Stearns & Foster mattresses) recently released their quarterly results Despite discontinuing … More
I read Seth Godin’s blog every day. I think he’s smart and we share most of the same values. Today’s … More
The brilliant Seth Godin (how many times have I typed that phrase?) explored the issue of trust in one of his blog … More
Previously, I wrote a post about our e-fax provider and how painful and silly it is when they have to go … More
Dropbox has sent us all a Valentine. If you have the app installed, you probably got an email or two … More