The Basecamp people have just published “Shape Up: Stop Running in Circles and Ship Work That Matters”
Our job as designers is to help put our client’s knowledge in context. Broad experience across multiple industries is valuable — perhaps even critical — to the success of the process.
We seek patterns in everything. Especially when they’re not obvious. But if the data doesn’t show what we think it should, then what?
How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Grab the PDF here.
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
CapitalOne just sent me an email. “It’s your birthday—here’s a little something from all of us to help you celebrate.” The real message? “We have no idea who you are.”
Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with us.
Our client Tempur Sealy International (makers of Tempur-Pedic, Sealy and Stearns & Foster mattresses) recently released their quarterly results Despite discontinuing … More
I read Seth Godin’s blog every day. I think he’s smart and we share most of the same values. Today’s … More