Our job as designers is to help put our client’s knowledge in context. Broad experience across multiple industries is valuable — perhaps even critical — to the success of the process.
We seek patterns in everything. Especially when they’re not obvious. But if the data doesn’t show what we think it should, then what?
The Santa Monica Education Foundation’s mouth-watering spring event is now in its fourth year. Always happy to contribute to their success!
For 2019, we focused on “The Face of Justice: Pioneering Women Jurists” and commissioned six talented artists to create portraits of these international legal visionaries. The results are beautiful, intriguing and emotionally resonant.
We created a storybook about this little Education Foundation and their big change. See the whole book right here!
Why does it feel so awkward to ask for referrals? And what if you don’t get them? Is it because people don’t like you? Don’t let the lizard run the show.
McKinsey found that those with the strongest commitment to design and the most adept execution of design principles had 32% more revenue and 56% more total returns to shareholders.
What’s an interrobang? It’s an actual symbol that denotes an exclamatory, often rhetorical question — a question mark superimposed on an exclamation point, with a shared dot. (“WTF‽” is a perfect example.)
This Foundation quickly needed to rename itself and create a fresh, new brand identity that would help announce and embody a change within the community, and help students soar.
How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Grab the PDF here.