Tempur-Pedic is generally considered to be the top mattress brand in the world. It’s a profitable line and an industry powerhouse. We’ve been helping them keep it that way.
CapitalOne just sent me an email. “It’s your birthday—here’s a little something from all of us to help you celebrate.” The real message? “We have no idea who you are.”
Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with us.
New Yorkers have reason to be angry today. As do all of us here in the U.S. But 16 years … More
I didn’t even realize there was such a thing. But apparently it’s the real deal. To celebrate, I’m posting a … More
Racing to End Alzheimer’s is barreling along toward the midnight September 3 checkered flag, when contributions have to be in to … More
Part of the art of marketing is making something cool, but not too cool. What? Research shows that we gravitate … More
Last Saturday marked the launch of Racing to End Alzheimer’s, a new foundation designed to help fund research into this … More
Our client Tempur Sealy International (makers of Tempur-Pedic, Sealy and Stearns & Foster mattresses) recently released their quarterly results Despite discontinuing … More
I read Seth Godin’s blog every day. I think he’s smart and we share most of the same values. Today’s … More