What if you could hold an actual conversation with a can of generic cola? How about a bar of soap? A candle? What would these everyday objects have to say about their own lives, and those of the humans they interact with?
Our obsession with perfection drives us to create good work. But it also stops us from doing the same thing. We invented Writer’s Block to protect ourselves from looking foolish and making mistakes in public.
How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Download it here.
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
We’ve got the green flag for our purple charity event! Legistics is spearheading a campaign to raise money for Alzheimer’s research and family support.
Supporting education while imbibing has to be a great invention. Through in tasings from local restaurants and a beautiful seaside setting and you have the event of the season.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
Tempur-Pedic is generally considered to be the top mattress brand in the world. It’s a profitable line and an industry powerhouse. We’ve been helping them keep it that way.
CapitalOne just sent me an email. “It’s your birthday—here’s a little something from all of us to help you celebrate.” The real message? “We have no idea who you are.”
Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with us.