Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
We’ve got the green flag for our purple charity event! Legistics is spearheading a campaign to raise money for Alzheimer’s research and family support.
Once again, preparations are underway for the Santa Monica-Malibu Wine Auction. And we’re designing the poster, signage, web ads, social … More
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
Tempur-Pedic is generally considered to be the top mattress brand in the world. It’s a profitable line and an industry powerhouse. We’ve been helping them keep it that way.
CapitalOne just sent me an email. “It’s your birthday—here’s a little something from all of us to help you celebrate.” The real message? “We have no idea who you are.”
Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with us.
New Yorkers have reason to be angry today. As do all of us here in the U.S. But 16 years … More
I didn’t even realize there was such a thing. But apparently it’s the real deal. To celebrate, I’m posting a … More
Racing to End Alzheimer’s is barreling along toward the midnight September 3 checkered flag, when contributions have to be in to … More