“After analyzing 2 million pieces of financial data and 100,000 design “actions” —deliberate attempts to make design a more prominent … More
I’ve had a passion for weird punctuation since I formed my first design partnership at age 24. Ron Blitzer and … More
Political divisions can run deep, and this local one has been festering for years. Santa Monica and Malibu are part … More
Package designers try very hard to have every product “speak” effectively to its consumer. But what if we took that … More
I just posted an article here that I’d been somehow withholding since June. I agonized over it, showed it to … More
In working with some of our clients, I’ve found that, while the marketing team is all excited about a new … More
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
We’ve got the green flag for our purple charity event! Legistics is spearheading a campaign to raise money for Alzheimer’s research and family support.
Once again, preparations are underway for the Santa Monica-Malibu Wine Auction. And we’re designing the poster, signage, web ads, social … More
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.