Josh Freeman became principal designer and creative director of his own firm two years after graduating from UCLA. Since then, he has expanded the company’s services and expertise from the creation and production of corporate communications, to include a broad range of capabilities: brand identity programs, packaging, websites, environmental graphics, film, video and advertising.
Clients—from small companies to members of the Fortune 500—come from a cross-section of service, non-profit, manufacturing, and industrial business areas. These have included Kenwood USA, The Foothill Group, Belkin, Memorex, Westfield, Lexus, Pacific Enterprises, The Mercedes-Benz Cup, the Bank Administration Institute (BAI), the Revlon Run/Walk for Women and the World Summit for Children.
In 1993, the firm became FreeAssociates.
This group of top designers, consultants, writers, art directors and project managers helps companies create complete marketing systems—from the research, goal-setting, and planning stages through the design and development of highly effective marketing tools. Tempur Sealy International, Legistics, Senior Resource Group, UCLArts and Healing and Community Dynamics are just a few of the clients with whom the firm currently works.
380 projects in 90 seconds
Josh’s creativity has been recognized both nationally and internationally, with 70+ awards from virtually every major design show, and many client-industry competitions. His firm’s design and advertising were featured in Builder magazine, where Del Rey Colony was named Project of the Year. At The Nationals, his work on the affordable housing development El Paseo won a special gold judge’s award for marketing, as well as several silver awards. He was a member of the team that won a Silver Effie award for marketing effectiveness for Scared Silent: Exposing and Ending Child Abuse, the most-watched documentary in the history of television.
Prior to graduation from UCLA, Josh served as art director and associate producer on The Activist, a feature film for Universal Studios. He was a founding member of Exhibitionists, Inc., a consortium of creative and administrative professionals who coordinate the production and promotion of fine art exhibitions and festivals. He has been on the Mayor’s Advisory Committee for the Arts for the City of Los Angeles, and was a member of the board of Los Angeles Municipal Art Gallery Associates.
Josh is past president of the American Institute of Graphic Arts/Los Angeles, where he currently serves on the Advisory Board. He has taught graphic design and marketing at Art Center College of Design in Pasadena.
He and his wife Patricia live in Los Angeles, California. His older son is a successful video artist, stage designer and animator in San Francisco; and his younger son is a UX researcher and designer, with a degree in Cognitive Science from UC Berkeley.