Josh Freeman has been principal designer and creative director of his own firm since 1974. During that time, he expanded the company’s services and expertise from the creation and production of corporate communications, to include a broad range of capabilities: brand identity programs, packaging, websites, environmental graphics, film, video and advertising, including media planning and buying.
Clients—from small companies to members of the Fortune 500—come from a cross-section of service, non-profit, manufacturing, and industrial business areas. These have included Kenwood USA, The Foothill Group, Belkin, Memorex, Westfield, Lexus, Pacific Enterprises, The Mercedes-Benz Cup, the Bank Administration Institute (BAI), the Revlon Run/Walk for Women and the World Summit for Children.
In 1993, the firm became FreeAssociates. This group of top designers, consultants, writers, art directors and project managers helps companies create complete marketing systems—from the research, goal-setting, and planning stages through the design and development of highly effective marketing tools. Senior Resource Group, AbilityFirst, Lambs & Ivy, Be Green Packaging, Green Hasson Janks, UCLArts and Healing and Community Dynamics are just a few of the clients with whom the firm currently works.
Josh’s creativity has been recognized both nationally and internationally, with awards from virtually every major design show, and many client-industry competitions. His firm’s design and advertising were featured in Builder magazine, where Del Rey Colony was named Project of the Year. At The Nationals, his work on the affordable housing development El Paseo won a special gold judge’s award for marketing, as well as several silver awards. He was a member of the team that won a Silver Effie award for marketing effectiveness for Scared Silent: Exposing and Ending Child Abuse, the most-watched documentary in the history of television.
Prior to graduation from UCLA, Josh served as art director and associate producer on The Activist, a feature film for Universal Studios. He was a founding member of Exhibitionists, Inc., a consortium of creative and administrative professionals who coordinate the production and promotion of fine art exhibitions and festivals. He has been on the Mayor’s Advisory Committee for the Arts for the City of Los Angeles, and was a member of the board of Los Angeles Municipal Art Gallery Associates.
Josh is also past president of the American Institute of Graphic Arts/Los Angeles, and served on the long-range strategic planning committee for the national organization, focusing on business outreach. He has taught graphic design and marketing at Art Center College of Design in Pasadena.
He and his wife Patricia live in Los Angeles, California. His younger son attends UC Berkeley and his older son is an environmental designer and video artist in San Francisco.
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