A quarter of a million dollars in a weekend

That’s how much money we helped raise for scholarships at the seventh annual COPi Cup Invitational Tournament at Pebble Beach. ($223,785 to be perfectly accurate.)

The fundraiser was conceived by our philanthropic client Philip Frengs, the CEO of Legistics, Inc. (That’s Phil in the salmon-colored pants, driving one straight toward the green, just like he does with his charities.)

Named after his firm’s forerunner the COPi Companies, the COPi Cup is a 2-day event celebrating “Camaraderie, Competition and Charity”. It was created to fund scholarships for underserved kids who are often the first members of their families to attend college.

This financial assistance is provided by the SCGA Junior Golf Foundation, but eligibility is not about competitive performance or athletic scholarships. Instead, through their involvement with SCGA Junior, these high schoolers become eligible for aid based on their leadership skills, their academic achievement, their committed participation and their mentorship to younger golfers.

FreeAssociates handles the marketing and information materials, the physical event setup — signs, banners, audio-visuals, etc. — and helps coordinate the actual event. It’s exciting to be so deeply involved in creating the participants’ experience, especially for such a worthy cause.

And spending time in stunning Pebble Beach is pretty nice, too!

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