The power of design

“After analyzing 2 million pieces of financial data and 100,000 design “actions” —deliberate attempts to make design a more prominent part of business — for 300 public companies over a five-year period, McKinsey found that those with the strongest commitment to design and the most adept execution of design principles had 32% more revenue and 56% more total returns to shareholders. This finding held true across three separate industries: medical technology, consumer goods, and retail banking.”

Says FastCompany here. And the McKinsey report here.

In case you had any doubt, now you know. Design pays for itself, and then some.

Go tell your CEO.

 

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