Powerful change for Tempur-Pedic

Tempur-Pedic is generally considered to be the top mattress brand in the world. It’s a profitable line and an industry powerhouse. Our client, Tempur Sealy, has been working hard to keep it that way.

They’ve built a team of agencies who are redefining Tempur-Pedic, led by the international branding firm Landor. (I can’t complain — we successfully rebranded both PosturePedic and Sealy for the company over the last several years, and we’ve been the lead agency this year on some other amazing projects for this client.)

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It’s both flattering and fascinating to be part of the Tempur-Pedic team with these other talented design and advertising agencies.

As part of the new brand introduction, we helped design the permanent Tempur-Pedic showroom at Las Vegas World Market Center. Reception to the new positioning and graphic approach was universally enthusiastic, from retailers and sales staff alike. More to come!

 

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