Start with Why

Almost 2 million people have watched Simon Sinek’s TED talk on leadership called “Start with Why”, including me (several times). If you haven’t seen it yet, do yourself a favor and spend 18 minutes finding out about the difference between manipulation and inspiration, and how great leaders understand that it’s not about the What. It’s about the Why.

I’m finally reading his book, and it’s enlightening and engaging. I’ll write more about it once I’ve finished it. but the core idea is nicely summarized right here. Check it out.

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