In an internet-driven world, the need for printed material isn’t always clear. Sometimes a PDF will do. But sometimes you need that “thunk” factor…the credibility that an actual brochure creates when it lands on your customer’s desk. A physical piece has a different emotional impact than a digital one. And Be Green Packaging wanted a piece that set them apart.
They also needed the flexibility of a set of inserts that could be customized for a specific prospect or project. That required a pocket in the back to hold them all, and that meant die-cutting and gluing. So, for the graphic elements on the cover, we decided to use blind-embossing and foil stamping — all similar processes that could be done by the same vendor. And all this meant that the quantity had to be large enough to amortize the cost of dies and set-up.
But here’s the problem. Be Green just doesn’t need thousands of brochures. For them, a digitally-printed solution makes sense. They can run 50 or 100 at once, keep them up to date, and only print what they can use (which is environmentally sound, too).
The solution? Give them the best of both worlds. Produce a larger supply of covers with pockets. Then print and bind the body of the brochure as needed, in small quantities. The result is a piece that makes a wonderful impression, but is flexible and cost-effective, and can be brought up to date easily and inexpensively.