The music program at Santa Monica High School (known affectionately as Samohi) is legendary. Last year, their Jazz Band swept the national high school competition at Berklee School of Music in Boston, blowing away some 300 other schools. Listening to them play is astonishing. All the various bands — jazz, marching and concert — are near-professional quality, and performances are always a treat.
Robb Brown, who tirelessly volunteers in support of the program, and whose son Eli is a stellar trumpet player, asked me to create a system of logos that would unify all three bands under the aegis of their parent program, yet still give each its own unique identity. The new visuals had to work on t-shirts and signs, as well as print materials and websites.
Here are the four new logos, each with its own sensibility, yet with elements — shapes and, especially, the school’s own blue and gold color scheme — that pull them together under one umbrella.