Affordable homes deserve great campaigns, too

Vista Urbana logo

We love when our work opens up opportunities for real change in the real world. That’s why affordable housing is such fun, and so rewarding. Especially when our client shares our vision of wanting to create a great experience for their customer. So, when Aldersgate Investments was looking for an agency to handle their new affordable community Vista Urbana in Riverpark — the master-planned community in Oxnard, California — we jumped at the chance to help them make it a success.

We’re contending with a tight timeframe and the tight budgets that are typical of the affordable segment of the market. Which makes it all the more important that our branding and our campaign are powerful and memorable.

Our job is to create some excitement around the six assemblies where the public will learn more about the development, and how they can own their own home for less than they’re paying in rent.

So far, we’ve developed the brand identity, and we’ll also be handling the advertising, press releases, presentation and collateral material, signage and sales office graphics. Stay tuned!

Advertisements

Join the conversation!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s