On being acquired by Amazon

One of the web’s weirder retailers, the irrepressible Woot! has just been bought by the Bezos Behemoth.

“So what?” you may rightly ask.

So this: They put up a blog post/memo/press release that not only (kind of) explains the sitch, but keeps the site’s relationship with its customers intact and entertains the hell out of the reader.

Lucky you. Here’s the link.

If only more companies stayed this true to their audience and their brand.


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