Breakout campaign of the year? Wow!
We just found out our client, KidsGive, was awarded top honors at Kid Power 2008 in Orlando, FL! We beat out Kelloggs and a whole bunch of other kid-centered companies with our launch of the new line of dolls and books, Karito Kids.
Sure, these ethnically accurate, international dolls are gorgeously sculpted, the books are a joy to read, and the fashions are truly cool. But there’s an even more important part of the concept: it gets kids exposed to giving. 3% of the purchase price of every Karito Kids purchase goes towards the international children’s charity, Plan. When little girls take them home, they get involved on-line — playing great games, earning extra points and directing the donation to one of four areas: school, home, health or food.
So, here’s what the Kid Power site says about the awards:
The Kid Power Awards have been established to honor, recognize and promote the most innovative Kid’s and Families Marketing Campaign. To identify these organizations and individuals, the Kid Power Xchange has enlisted a prestigious list of recognized industry leaders to accurately and objectively evaluate your campaign.
This one’s in addition to the 16 or so awards they’ve already captured in their first year of operation, including the prestigious Oppenheim award and being named No. 1 Toy of the Year by Family Fun.
We are so proud of our talented team of creatives — Kevin, Wendy, Anat and Janina — and of our amazing, visionary client, that we had to let you know about it. Here’s a link to the KidsGive site. (Yep, we designed that, too.)