Just got approval to move ahead with our new campaign for this year’s Retail Delivery Conference & Expo. The theme is “Where innovation meets action” and it’s all about how the banking industry can use fresh thinking to survive and even profit during the current (and coming) economic doldrums. Wendy Tigerman and I developed the overall direction. She’s writing. Anat Rodan is designing the materials.
We kick it off with a new print ad, then we’ll be doing web ads, direct mail, and video concepts for the event itself. It’s the largest industry conference & expo in — I think — the world and we are thrilled to be working on it for our third year.