How companies are losing opportunities and brand value by ignoring one of their most important target audiences when they rebrand. Download it here.
Wine Auction raises $333,000
The Santa Monica Education Foundation’s mouth-watering spring event is now in its fourth year. Always happy to contribute to their success!
Legistics calendar wins gold Communicator Award
For 2019, we focused on “The Face of Justice: Pioneering Women Jurists” and commissioned six talented artists to create portraits of these international legal visionaries. The results are beautiful, intriguing and emotionally resonant.
The little foundation that could
We created a little storybook about this little Education Foundation and their big change. You can download it here.
A quarter of a million dollars in a weekend
That’s how much money we helped raise for scholarships at the seventh annual COPi Cup Invitational Tournament at Pebble Beach.
Roaring after Alzheimer’s
5.8 million Americans are victims of Alzheimer’s disease. That translates to about 24 million family members. Here’s how we’re racing to do something about it.
The best camera
“The best camera is the one you have with you.” Even — or maybe especially — if it’s a phone.
Fear of asking
Why does it feel so awkward to ask for referrals? And what if you don’t get them? Is it because people don’t like you? Don’t let the lizard run the show.
The power of design
McKinsey found that those with the strongest commitment to design and the most adept execution of design principles had 32% more revenue and 56% more total returns to shareholders.
Loving punctuation
What’s an interrobang? It’s an actual symbol that denotes an exclamatory, often rhetorical question — a question mark superimposed on an exclamation point, with a shared dot. (“WTF‽” is a perfect example.)
A new brand takes flight
This Foundation quickly needed to rename itself and create a fresh, new brand identity that would help announce and embody a change within the community, and help students soar.
