Once again, preparations are underway for the Santa Monica-Malibu Wine Auction. And we’re designing the poster, signage, web ads, social…
Debranding? Not really.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and…
Powerful change for Tempur-Pedic
Tempur-Pedic is generally considered to be the top mattress brand in the world. It’s a profitable line and an industry…
Synthesized authenticity
CapitalOne just sent me an email. It said: Happy Birthday, Josh: It’s your birthday—here’s a little something from all of…
Lessons from 9/11
New Yorkers have reason to be angry today. As do all of us here in the U.S. But 16 years…
National Ampersand Day
I didn’t even realize there was such a thing. But apparently it’s the real deal. To celebrate, I’m posting a…
Powering toward the finish line!
Racing to End Alzheimer’s is barreling along toward the midnight September 3 checkered flag, when contributions have to be in to…
How to make sure I don’t want to do business with you.
Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them…
What makes something cool?
Part of the art of marketing is making something cool, but not too cool. What? Research shows that we gravitate…
Championship car races to end Alzheimer’s
Last Saturday marked the launch of Racing to End Alzheimer’s, a new foundation designed to help fund research into this…
