Package designers try very hard to have every product “speak” effectively to its consumer. But what if we took that…
Writer’s block is stupid
I just posted an article here that I’d been somehow withholding since June. I agonized over it, showed it to…
Why settle for only half a brand?
In working with some of our clients, I’ve found that, while the marketing team is all excited about a new…
Positioning is dating
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
Racing to End Alzheimer’s has launched for 2018
We’ve got the green flag for our purple charity event! Legistics is spearheading a campaign to raise money for Alzheimer’s research and family support.
How to raise money for education? Wine!
Once again, preparations are underway for the Santa Monica-Malibu Wine Auction. And we’re designing the poster, signage, web ads, social…
Debranding? Not really.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
Powerful change for Tempur-Pedic
Tempur-Pedic is generally considered to be the top mattress brand in the world. It’s a profitable line and an industry powerhouse. We’ve been helping them keep it that way.
Synthesized authenticity
CapitalOne just sent me an email. “It’s your birthday—here’s a little something from all of us to help you celebrate.” The real message? “We have no idea who you are.”
How to make sure I don’t want to do business with you.
Hey, here’s a great marketing plan! Let’s invade our prospective customers’ privacy, pester them at all hours, lie to them on the phone, and trick them into doing business with us.
