Political divisions can run deep, and this local one has been festering for years. Santa Monica and Malibu are part…
Everything is alive
Package designers try very hard to have every product “speak” effectively to its consumer. But what if we took that…
Writer’s block is stupid
I just posted an article here that I’d been somehow withholding since June. I agonized over it, showed it to…
Why settle for only half a brand?
In working with some of our clients, I’ve found that, while the marketing team is all excited about a new…
Positioning is dating
Working through your company’s positioning can be surprisingly difficult. It’s like evaluating a photo of yourself. It’s a lot easier if someone else helps. Even if you’re a positioning expert.
Racing to End Alzheimer’s has launched for 2018
We’ve got the green flag for our purple charity event! Legistics is spearheading a campaign to raise money for Alzheimer’s research and family support.
How to raise money for education? Wine!
Once again, preparations are underway for the Santa Monica-Malibu Wine Auction. And we’re designing the poster, signage, web ads, social…
Debranding? Not really.
The city of Gainesville, FL, is using a new buzzword to describe its decision not to use a logo and tagline. The term is “debranding”. But that’s not what’s actually going on.
Powerful change for Tempur-Pedic
Tempur-Pedic is generally considered to be the top mattress brand in the world. It’s a profitable line and an industry powerhouse. We’ve been helping them keep it that way.
Synthesized authenticity
CapitalOne just sent me an email. “It’s your birthday—here’s a little something from all of us to help you celebrate.” The real message? “We have no idea who you are.”
