Caribou Coffee is out to mock Starbucks customers as a way of building its business. But if you don’t have the antlers, perhaps it’s best not to go head to head with the biggest, strongest buck in the herd.
Posts Tagged as ‘Strategy’
11 November 2009
Our new site for OPI is live!
As part of a comprehensive rebranding program, OPI’s new site had to strike a balance between the high level of professionalism required when one company is trusting its most sensitive financial data to another — and the warm personal relationships that are necessary for insightful partnerships to develop.
8 November 2009
Green opportunities all weekend
The Opportunity Green conference at UCLA is place where business leaders can meet to learn the latest on sustainability and see what their peers are up to. A truly fascinating weekend.
27 May 2009
Secret ingredient: Joy
At SXSW (South by Southwest for those normal folks in the audience) Paul Annet gave a wonderful presentation on delight. His focus was on web design. But his point applies to virtually every area of product –and even service — design.
Our job as marketers is generally to convey information and motivate action. But a truly [...]
