Remaking the Evian brand

Evian’s “Roller Babies” spot got 3 million hits in a week. But what’s it doing to their brand? Interesting question, with no answer. Yet.

Secret ingredient: Joy

At SXSW (South by Southwest for those normal folks in the audience) Paul Annet gave a wonderful presentation on delight. His focus was on web design. But his point applies to virtually every area of product –and even service — design.
Our job as marketers is generally to convey information and motivate action. But a truly [...]

Big, hot fast food concept

April Fool’s joke? Apparently not.

Warning sought for burger the size of your head
Josh Kowalczyk, an intern with the West Michigan Whitecaps, in Comstock Park, Mich. poses for a photo March 24, 2009.
The $20 burger will feature a sesame-seed bun made from a pound of dough, five 1/3-pound beef patties, five slices of cheese, [...]

Two iPhone apps in a pissing contest

Talk about addressing a basic human need! Restroom finders Have2P and SitOrSquat are two relatively recent additions to the hundreds of thousands of apps on the iTunes App Store for iPhone. They both do the same thing (and there are others!), but each of these two has a very different attitude.
As a designer and as [...]

Karito Kids rock the mouse

Breakout campaign of the year? Wow!
We just found out our client, KidsGive, was awarded top honors at Kid Power 2008 in Orlando, FL! We beat out Kelloggs and a whole bunch of other kid-centered companies with our launch of the new line of dolls and books, Karito Kids.
Sure, these ethnically accurate, international dolls are gorgeously [...]

BAI Retail Delivery

Just got approval to move ahead with our new campaign for this year’s Retail Delivery Conference & Expo. The theme is “Where innovation meets action” and it’s all about how the banking industry can use fresh thinking to survive and even profit during the current (and coming) economic doldrums.  Wendy Tigerman and I developed the [...]