Posts Tagged as ‘josh freeman’

15 August 2008

40 years of practice makes perfect

No, not me. Apple.
Here’s an amazing archive of 40 years of Apple advertising. It took them a while to get it right, but when they did — wow!
It’s fun to see how a company with ideas this innovative, this targeted, this elegantly simple, still had to struggle through a whole lot of mediocre concepts to [...]

2 July 2008

Audiobook rave

As quite a few of you know, I’m a huge fan of audio books. If I’m not on my cell phone in my car (and we’re no longer supposed to be doing that, are we?) I’m usually listening to a podcast or an audio book. It’s like watching a movie while you drive, without the [...]

28 May 2008

AbilityFirst Capital Campaign

Developmentally disabled kids come from all walks of life. But the one thing they all need is a shot at becoming the best they can be.
Sounds trite, I know. But it’s true. And our client, AbilityFirst, gives them that shot.
Unfortunately, their facility in Inglewood, California, is too small and too old to do the job. [...]

25 May 2008

90,000 Run/Walkers and us

We love our work. But when our work can help change people’s lives, we love it even more.
On the Saturday before Mother’s Day, 50,000 people gathered in Los Angeles’s Exposition Park to support research for a cure for breast and ovarian cancers. It was the 15th annual EIF Revlon Run/Walk for Women — and the [...]

24 May 2008

Karito Kids rock the mouse

Breakout campaign of the year? Wow!
We just found out our client, KidsGive, was awarded top honors at Kid Power 2008 in Orlando, FL! We beat out Kelloggs and a whole bunch of other kid-centered companies with our launch of the new line of dolls and books, Karito Kids.
Sure, these ethnically accurate, international dolls are gorgeously [...]

23 May 2008

BAI Retail Delivery

Just got approval to move ahead with our new campaign for this year’s Retail Delivery Conference & Expo. The theme is “Where innovation meets action” and it’s all about how the banking industry can use fresh thinking to survive and even profit during the current (and coming) economic doldrums.  Wendy Tigerman and I developed the [...]