As part of a comprehensive rebranding program, OPI’s new site had to strike a balance between the high level of professionalism required when one company is trusting its most sensitive financial data to another — and the warm personal relationships that are necessary for insightful partnerships to develop.
Posts Tagged as ‘design’
1 September 2009
The joys of abstraction
Patricia and I just got back from a couple of weeks of traveling, mostly in England. We got to spend a day with two good friends: the artist Terry Cripps and writer and consultant Susannah Finzi at their gorgeously restored and remodeled old home in a tiny village in the Gloucestershire countryside. After years of [...]
2 June 2009
Science, Awe and PowerPoint
Sunday night I went to a fascinating event: a presentation called “Awesome” about the intersection of science, beauty and magic. It’s part of an ongoing series called Categorically Not! put on by L.A. Times science writer K.C. Cole. The speakers were quite a collection:
Curator and historian Daniel Lewis whose award winning exhibit “Beautiful Science” showcases [...]
27 May 2009
Secret ingredient: Joy
At SXSW (South by Southwest for those normal folks in the audience) Paul Annet gave a wonderful presentation on delight. His focus was on web design. But his point applies to virtually every area of product –and even service — design.
Our job as marketers is generally to convey information and motivate action. But a truly [...]
25 May 2009
No-budget design
One of the challenges I love is designing for clients who have virtually no budget. And no expectations. It’s a chance to be creative quickly, because they can’t afford for me to spend a huge amount of time on the project… and I can’t either. It’s a chance to see something come to fruition with [...]
25 April 2009
The power of design
Non-designers so often think of design as “decorating”. We designers strive to help them understand otherwise.
A wonderful example of how design can change lives appeared this morning in the L.A. Times. The big story is one about architecture and the challenges of designing for the homeless.
But there’s a smaller article, too.
22 March 2009
Skills Like This
There’s a great little independent comedy opening in April. The talented Gabriel Tigerman (Wendy’s son) is in it, but that’s just icing on the cake.
This is an original, wacky, funny film that’s been striving valiantly to get released since it was made, and it deserves to be seen.
One especially cool thing about Skills is its [...]
