Caribou Coffee is out to mock Starbucks customers as a way of building its business. But if you don’t have the antlers, perhaps it’s best not to go head to head with the biggest, strongest buck in the herd.
Posts Tagged as ‘advertising’
30 May 2009
A world made of people: The new Prius spot
The sheer wonderfulness of the world created for the new Prius “Harmony” commercial is astonishing. With television advertisers fighting an uphill battle for our attention as we TiVo past their expensive promotions, its things like this that will stop viewers in their tracks. How can you not slow to do see what’s going on here [...]
15 August 2008
40 years of practice makes perfect
No, not me. Apple.
Here’s an amazing archive of 40 years of Apple advertising. It took them a while to get it right, but when they did — wow!
It’s fun to see how a company with ideas this innovative, this targeted, this elegantly simple, still had to struggle through a whole lot of mediocre concepts to [...]
23 May 2008
BAI Retail Delivery
Just got approval to move ahead with our new campaign for this year’s Retail Delivery Conference & Expo. The theme is “Where innovation meets action” and it’s all about how the banking industry can use fresh thinking to survive and even profit during the current (and coming) economic doldrums. Wendy Tigerman and I developed the [...]
