The sheer wonderfulness of the world created for the new Prius “Harmony” commercial is astonishing. With television advertisers fighting an uphill battle for our attention as we TiVo past their expensive promotions, its things like this that will stop viewers in their tracks. How can you not slow to do see what’s going on here [...]
Posts Tagged as ‘advertising’
15 August 2008
40 years of practice makes perfect
No, not me. Apple.
Here’s an amazing archive of 40 years of Apple advertising. It took them a while to get it right, but when they did — wow!
It’s fun to see how a company with ideas this innovative, this targeted, this elegantly simple, still had to struggle through a whole lot of mediocre concepts to [...]
23 May 2008
BAI Retail Delivery
Just got approval to move ahead with our new campaign for this year’s Retail Delivery Conference & Expo. The theme is “Where innovation meets action” and it’s all about how the banking industry can use fresh thinking to survive and even profit during the current (and coming) economic doldrums. Wendy Tigerman and I developed the [...]
