I had another post all set for today, when Jim Knipper at Media Associates sent me this video.
This puppy is too good to pass up. It combines some of my favorite things — rage, humor, guitars and viral video — to fight back against the corporate impassivity of United Airlines.
Dave Carroll and The Sons of Maxwell produced a great send-up. I’ll bet UA wishes they’d honored his claim.
The power of viral marketing is just amazing. And it looks like Evian managed to harness it big-time.
It started with a funny little video called “Baby Break Dance” that went up in June and now has about 500,000 hits. Not bad. But the new “Roller Babies” video posted July 2 has already received 3 million hits on YouTube as of this writing.
The question is, where the hell is this supposed to be going?
My very smart friend/client Laura who showed it to me was kind of stunned at how off-strategy it seems. As was I. The Evian brand has long been about health + fashion. Now it’s about — what? Cute, slightly nutty CGI babies?
The phrase “Live young” seems good, smart. A nice extension of the brand’s health equity. And you can’t argue with the attention-getting quality of the Roller spot itself. So I guess we should just be patient and see what develops.
Meanwhile, I’m going to go get a drink of good old L.A. tap — one of the top-rated waters in the world!
What do you call a painfully obsolete cellphone? It's a "Brickberry."
The LA Times’s Dan Neil (one my favorite journalists) did an article this morning on the new Cultural Dictionary, just published by the agency Cramer-Krasselt. In an effort to help their clients stay up to speed in our rapidly shifting cultural tidepool, they eavesdrop on subway passengers’ conversations, scope out text messages and jot down gems from pick-up basketball games.
Then they compile their findings into a guide for the less initiated.
Here are a few beauts:
Pinkwashers (n.): Certain companies that specifically use support for breast cancer research to promote products or services.
Freedomlawn (n.): Residential land permitted or designed to contain a variety of plants other than manicured grass, especially when containing plant life that occurs without cultivation, chemicals or cutting.
Precycling (v.): Purchasing products based on how recyclable they are.
Micro-boredom (n.): What we used to call downtime is now increasingly filled by fiddling with mobiles or BlackBerrys. Those who market these devices, or the services they use, see it as an opportunity to sell us something.
Sunday night I went to a fascinating event: a presentation called “Awesome” about the intersection of science, beauty and magic. It’s part of an ongoing series called Categorically Not! put on by L.A. Times science writer K.C. Cole. The speakers were quite a collection:
Curator and historian Daniel Lewis whose award winning exhibit “Beautiful Science” showcases scientific ideas that changed the world.
Art Benjamin, professor at Harvey Mudd College and mathemagician extraordinaire, who blew us away with feats of mental calculation that seemed like sheer magic to us mere mortals. And…
Adam Frank, astrophysicist at the University of Rochester, who talked about the common ground between science and spirit. He explores the subject in his new book, The Constant Fire: Beyond the Science vs. Religion Debate, which Publishers Weekly praises as “light years beyond the stale standoff between uninspired scientific materialism and unscientific intelligent design.” Frank talked about the experience of spiritual awe that’s embodied in the magnificent photos taken by the Hubble telescope, and in discovering the tiny, elegant structures of the simplest creatures in nature. Keep reading →
The sheer wonderfulness of the world created for the new Prius “Harmony” commercial is astonishing. With television advertisers fighting an uphill battle for our attention as we TiVo past their expensive promotions, its things like this that will stop viewers in their tracks. How can you not slow to do see what’s going on here and try to figure out how it was done?
This video answers that question — at least a little. (It’s available in a larger size than will fit in this post, too.)
Only problem: I’m already getting a little sick of the song from watching this….
Some people think the iPhone is a mobile phone. It’s not.
It’s a tiny computer. And proof, of course, is the fact that there are now over 35,000 applications on sale (or free) in the App Store.
So it should come as no surprise that digital art created on an iPhone has hit the big time. No less venerable a showcase than The New Yorker will feature a cover painting created entirely on an iPhone. using an app called Brushes. (And yes, of course I downloaded it!)
Watch Jorge Colombo’s illustration come to life in the video below. Or read the whole article.
A nice quote from Paul Annet's enlightening talk at SXSW: "Oooh, That's Clever!"
At SXSW (South by Southwest for those normal folks in the audience) Paul Annet gave a wonderful presentation on delight. His focus was on web design. But his point applies to virtually every area of product –and even service — design.
Our job as marketers is generally to convey information and motivate action. But a truly important part of what we do — and the part that makes so much of the rest work — is to create delight, excitement and joy for our audience. Keep reading →
One of the challenges I love is designing for clients who have virtually no budget. And no expectations. It’s a chance to be creative quickly, because they can’t afford for me to spend a huge amount of time on the project… and I can’t either. It’s a chance to see something come to fruition with a minimum of fuss, and often maximum impact compared to what the client is used to.
Well, this is exciting! The first little piece of our new campaign for BAI Retail Delivery 2009 is live on line! Want to take a look?
Retail Delivery is the largest conference in the retail banking industry. And this year, you can imagine how on edge that industry is, and how badly they all need to figure out how to get through this economic craziness.
Fortunately, Retail Delivery will strive to be the place where that happens. Keep reading →
I get a lot of photographers’ promotional emails. And I mean a lot. So when one of them breaks through the clutter – and my tendency to glance and delete — it seems worth sharing.
C. Taylor Crothers was lucky enough to shoot Pete Seeger’s 90th birthday celebration at Madison Square Garden. Man, would I have loved to have been there!
Instead, I get to live vicariously through a series of portraits he shot of some 40 of the musicians — a work he calls Clearwater Portraits,Keep reading →
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Sure, we've got a wall of awards. But the greatest rewards are our long relationships with our clients, some of which go back three decades.
Why? Because we know that marketing communication tools are significant investments. And we live by this statement: It's not pretty if it doesn't work.
If you like David Allen's GTD system, you might like the desktop wallpaper chart I created for processing my inbox. http://bit.ly/u4xAh4 hours ago
Guitars make excellent weapons. Especially against corporate indifference. Sons of Maxwell v. United Airlines. http://bit.ly/xDEk6 (tx Jim) 11 hours ago
Evian's "Roller Babies" spot got 3 million hits in a week. But what's it doing to their brand? We'll see. http://bit.ly/abikc1 day ago
RT @bradhanks: Comment on NBC news tonight "Watching Sarah Palin is like watching a moose on roller skates. Not very graceful, but riveting. 4 days ago
It's the weirdest thing having the same name as a famous football player. (I was here first!) I hardly knew anybody named "Josh" growing up! 4 days ago